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Tourism funding available! Applications open for HMATA community tourism sponsorships

Huntsville, ON, May 2, 2024 – The Huntsville Municipal Accommodation Tax Association (HMATA) is excited to announce that its annual intake period for community tourism sponsorships is now open.

What are community tourism sponsorships?

If you’re planning a tourism-related event or project between October 1, 2024 and May 31, 2025, this funding may be for you! Made possible by the Municipal Accommodation Tax (MAT) — paid by visitors at local hotels, motels, resorts, and short-term rental accommodations — community tourism sponsorships help to grow Huntsville’s tourism industry by supporting initiatives by local organizations or which benefit the Huntsville tourism economy.

Who can apply?

Both non-profits and private businesses in the Town of Huntsville can apply for support for events or projects within Huntsville. Organizations from outside of Huntsville planning events that will have significant economic impact in Huntsville may also apply. Although events happening at any time of year will be considered, those in the shoulder seasons or winter months, as well as mid-week events, are preferred. 

How to apply

Visit for full details and to submit an application before June 30, 2024.


Media contact:

Kelly Haywood, Executive Director Explore Huntsville / Huntsville Municipal Accommodation Tax | 705-788-5847 

About Explore Huntsville / HMATA:

Explore Huntsville is the tourism marketing entity of the Huntsville Municipal Accommodation Tax Association (HMATA), a non-share capital corporation created in 2019 to promote and develop tourism in Huntsville. HMATA receives a portion of the funds generated via the Huntsville Municipal Accommodation Tax at local hotels, motels, resorts and short-term rental accommodations. Its focus is on attracting more visitors to Huntsville through sports and cultural events, new tourism product development and enhanced attractions and outdoor activities. The remainder of the MAT is retained by the Town of Huntsville and is earmarked for initiatives that promote and support tourism and economic development efforts benefitting both residents and visitors to Huntsville, as well as affordable housing initiatives. For more information about HMATA, visit


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