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Background

 

On November 23, 2017, the Province of Ontario issued the Transient Accommodation Regulation 435/17, which came into force December 1, 2017 and provides the necessary provisions for municipalities across Ontario to implement a Municipal Accommodation Tax (MAT).

On October 29th, 2018, Huntsville Town Council passed By-Law 2018-131, approving the implementation of a four per cent (4%) mandatory MAT applicable on all short-term accommodations under 30 days. (See the current bylaw here.)

The MAT came into effect on April 1, 2019, and applies to all accommodation sold for a continuous period of less than 30 days in a hotel, motel, lodge, inn, or bed and breakfast.

Use of Revenue Generated Through the Program

 

The tax will generate funding to promote and develop tourism within Huntsville. Seventy per cent of the net revenues will be directed towards a newly established Non-Share Capital Corporation whose sole focus will be the enhancement and promotion of tourism in Huntsville. This organization will direct funds towards tourism promotion and development with a focus on attracting more visitors to Huntsville through sports and cultural events, new product developments, and enhanced attractions and outdoor activities.

The other 30 per cent of the net revenues will be retained by the Town of Huntsville, earmarked for projects and initiatives that promote and support tourism and economic development efforts that benefit residents and visitors.

About the Legislation

 

The Municipal Accommodation Tax is a revenue tool that the provincial government has given Ontario municipalities to further promote tourism as an economic driver.

On May 17, 2017, the Province enacted Bill 127, Stronger, Healthier Ontario Act, 2017, providing municipalities the authority to levy a transient accommodation tax (hotel tax). The Transient Accommodation Regulation 435/17 came into force on December 1, 2017, outlining provisions for municipalities across Ontario to implement a Municipal Accommodation Tax (MAT).

The Regulation applies if a municipality imposes a tax in respect of the purchase of transient accommodation in the municipality under section Municipal Act 400.1 of the Act.

Mission, Vision & Values

Vision:
We will become Ontario’s most visited year-round destination made possible by our engaged community and tourism industry.

Mission:
Our mission is to inspire year-round sustainable growth of Huntsville’s visitor economy, by working with our local and regional partners to motivate visitors to enjoy our unique brand of community hospitality and Muskoka experiences.

Values:
Being collaborative, being creative, being progressive, being inclusive, and respecting our natural environment.

Bylaws

 

HUNTSVILLE MUNICIPAL ACCOMMODATION TAX ASSOCIATION
Corporate Bylaws

 

CORPORATION OF THE TOWN OF HUNTSVILLE
Municipal Accommodation Tax Bylaw

Strategic Plan
2023-2025

In April 2022, the Huntsville Municipal Accommodation Tax Association (HMATA) contracted FLOOR13 (F13) to develop a three-year strategic plan covering the period from 2023 – 2025.

 

Click HERE to view or download a PDF copy of the strategic plan.

Tourism Business and Operations Plan
2024-2025

Click HERE to view or download a PDF copy of HMATA's business plan.

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