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HMATA opens applications for winter tourism funding

August 28, 2024, Huntsville, ON – Planning a tourism event in Huntsville for January or February 2025? The Huntsville Municipal Accommodation Tax Association (HMATA) wants to hear from you!


Applications for winter 2025 community tourism sponsorships are now open.


If you’re planning a multi-day tourism-related event or project between January 1, 2025, and February 28, 2025, this funding may be for you! Made possible by the Municipal Accommodation Tax (MAT) — paid by visitors at local hotels, motels, resorts, and short-term rental accommodations — community tourism sponsorships help to grow Huntsville’s tourism industry by supporting initiatives by local organizations or which benefit the Huntsville tourism economy.


Who can apply?


Both non-profits and private businesses in the Town of Huntsville can apply for support for events or projects within Huntsville. Organizations from outside of Huntsville planning events that will have significant economic impact in Huntsville may also apply.


To apply for this special winter intake period, your event or activity must:

  • Occur in January or February 2025

  • Be offered in-person over at least two consecutive days

  • Be open to the general public

  • Occur within Huntsville's municipal boundaries

  • Encourage visitors to travel to Huntsville and stay overnight

  • Contribute to Huntsville's profile as a tourism destination of choice


Visit huntsvillemat.com/funding-application-winter-2025 for full details and to submit an application before September 27, 2024.


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Media contact: Kelly Haywood, Executive Director Explore Huntsville / Huntsville Municipal Accommodation Tax Association kelly@huntsvillemat.com 705-788-5847 

 

About Explore Huntsville / HMATA:

Explore Huntsville is the tourism marketing entity of the Huntsville Municipal Accommodation Tax Association (HMATA), a non-share capital corporation created in 2019 to promote and develop tourism in Huntsville. HMATA receives a portion of the funds generated via the Huntsville Municipal Accommodation Tax at local hotels, motels, resorts and short-term rental accommodations. Its focus is on attracting more visitors to Huntsville through sports and cultural events, new tourism product development and enhanced attractions and outdoor activities. The remainder of the MAT is retained by the Town of Huntsville and is earmarked for initiatives that promote and support tourism and economic development efforts benefitting both residents and visitors to Huntsville, as well as affordable housing initiatives. For more information about HMATA, visit huntsvillemat.com.

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