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Community Tourism Sponsorship Application

Welcome! We are excited to hear about your upcoming tourism event or project.

Before you complete the application, please read the notes below thoroughly.

Where funding comes from

We receive a portion of the Municipal Accommodation Tax collected by the Town of Huntsville from local accommodators (resorts, hotels, motels, and short-term rental accommodations).

What we fund

As Huntsville's designated Destination Marketing and Management Organization (DMMO), we are tasked with increasing awareness of Huntsville as a tourism and visitor destination (in particular during shoulder seasons and the less-busy winter months), as well as developing or supporting initiatives that contribute to the success of Huntsville's tourism economy. This is broken down into four areas:

  • Marketing via our public-facing tourism entity, Explore Huntsville

  • Tourism product development (such as the Eclipse Walk With Light attraction)

  • Collaboration with our tourism partners (Muskoka Tourism, the Huntsville Lake of Bays Chamber of Commerce, Huntsville Festival of the Arts, and the Downtown Huntsville BIA)

  • Community tourism sponsorships (this is where you come in!)

How much is available for community sponsorships?

Our funding cap for this category is $20,000 per event/project, however most approved applications will receive much less than this amount. When we are assessing applications, we consider many factors, including the timing of the event (shoulder season/winter and weekday events are preferred), the number of out-of-town visitors the event/project will attract and the potential for overnight stays, the profile of the event (local, provincial, national, or international), its environmental impact, and the number of applications received in a given intake period. Given our other obligations, the total amount available in this category is typically less than $100,000 per year for ALL applications. 

When can my organization apply?

HMATA has one application intake period annually. Applications will not be reviewed until after the intake period has closed. After review, applications for events or projects that meet HMATA’s criteria for funding will be invited to present to HMATA’s Board. Note that funds are limited and HMATA will use a weighted system when considering eligibility.

The Huntsville Municipal Accommodation Tax Association cannot guarantee funding to all applicants, nor can it ensure that the total amount requested by successful applicants will be granted. Past funding does not guarantee program funding. There is no appeal process for unsuccessful applicants.

  • For HMATA’s 2024-25 fiscal year (June 1, 2024 – May 31, 2025), the intake period will be May 1 - June 30, 2024. (Applications will be reviewed in July with invitations to present to the Board to follow in September — events or projects occurring between October 2024 and May 2025 will be considered.)

  • For HMATA’s 2025-26 fiscal year (June 1, 2025 – May 31, 2026), the intake period will be December 1, 2024 - January 10, 2025. (Applications will be reviewed in January with invitations to present to the Board to follow in early February.)

Ready to get started? 

Please scroll through the questions below to ensure you have all of the information required before you begin. You cannot save this form and return to it later. You can download a list of the questions to use for preparation and reference here.

Community tourism sponsorship application
About your organization
How is your organization classified?
About your event/project
Assessment and performance measures
Economic benefits
Upload File
Communications/marketing plan
Project budget and funding
Upload File

Note: Should HMATA funding be approved, you will be required to:

  • Provide proof of commercial general liability insurance of $5M+ that names HMATA as an insured party.

  • Recognize HMATA’s support in media releases and with logo visibility at the event and on your website.


I am authorized to sign on behalf of this organization. I certify that the information contained in this application and all supporting documentation is accurate and complete. I agree to provide any additional information that may be reasonably required for the purposes of assessing this application and administering funding. I also agree to submit a final report (guidelines will be provided to successful applicants) upon completion of this project. I acknowledge that if any of this information is misrepresented, this application shall be deemed to be withdrawn.

Thanks for applying. We'll be back in touch after applications for this intake period have been reviewed.

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